In-depth interviews are the most important method to reveal the unconscious connections between customer needs and actions. If the interviewees say "I learned a lot about myself" then it was good research.

You learn the most about customers in their natural environment. That's why we go to their homes or meet them where a product or service is used. For maximum validity.

We use questionnaires specially developed from the 77 Human Needs to survey the extent to which customer needs are expressed and satisfied by products and services.

New challenges require innovative solutions. We measure the experience quality of products and prototypes in our pop-up CX Center, which we set up in The9th Bonn within half a day.

You want to work on a challenge with your team in a short time? From research to ideation, prototyping to customer testing, we support you in formats from 2 hours to multiple days.

The implementation of larger projects in product development or marketing reaches a new level of quality with the 77 Human Needs System.

Involving customers in the development process leads to innovative solutions and provides a special employee experience.

You want to know how well your offering satisfies the relevant needs of your customers? If you achieve 80% fulfillment on the 77 Human Needs Experience KPIs, you are top.

Analyzing behavioral data enables rapid optimization of the customer experience. Using the 77 Human Needs, we can infer unmet needs from behavior.

Experience management needs storytelling. We develop dashboards in which experience and business KPIs speak the same language.