With the 77 Human Needs System, customer needs become the common thread in the value chain.

We start by identifying the needs that drive an experience. Then, using creative methods, we design an innovative offering for precisely these needs. With specially developed Experience KPIs, we measure for prototypes how they meet the targeted needs and optimize until we reach the goal.

Marketing continues the story: we know what customers' needs are and that's exactly why we developed this product. Insight, benefit, reason to believe have never been so easy to derive.

Once the product is on the market, we use behavioral and feedback data to measure how well the fulfillment of needs works in the real market and learn for the next development.