09/22/2021 — Dr. Guido Beier at the dmi: Design Leadership Conference in Boston +++
09/22/2021 — Dr. Guido Beier at the dmi: Design Leadership Conference in Boston +++
09/22/2021 — Dr. Guido Beier at the dmi: Design Leadership Conference in Boston +++
09/22/2021 — Dr. Guido Beier at the dmi: Design Leadership Conference in Boston +++
09/22/2021 — Dr. Guido Beier at the dmi: Design Leadership Conference in Boston +++
09/22/2021 — Dr. Guido Beier at the dmi: Design Leadership Conference in Boston +++
09/22/2021 — Dr. Guido Beier at the dmi: Design Leadership Conference in Boston +++
09/22/2021 — Dr. Guido Beier at the dmi: Design Leadership Conference in Boston +++
77
77 Human Needs System
77 Human Needs System

1

Understand

Analyze the needs and contexts that drive the Experience
Research
Scoping

2

Create

Develop the most satisfying offer
Ideation
Prototyping
Production
Testing

3

Sell

Communicate and sell the solution
Marketing
Sales & Service
Brand

4

Learn

Measure and analyze customer behavior and feedback
Market Research
Data Analytics
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