Therefore, we at DE3P focus on humans and see them as creators and users of innovation.
With the 77 Human Need System we analyze, design and measure Experience. Customer Experience, Brand Experience, Employee Experience. For B2C and B2B suppliers, for large companies and organizations, SMEs and Start-Ups.
Our latest innovative development for holistic experience design is the concept of the Organization Experience. Employee and customer experience can drive each other - and we show you how. You can download the Organisation Experience research report here for free. Currently in German only - an English version is in the making.
77 Human Needs System
benefit from the 77 Human needs value chain
With the 77 Human Needs System, customer needs become the common thread in the value chain.
We start by identifying the needs that drive an experience. Then, using creative methods, we design an innovative offering for precisely these needs. With specially developed Experience KPIs, we measure for prototypes how they meet the targeted needs and optimize until we reach the goal.
Marketing continues the story: we know what customers' needs are and that's exactly why we developed this product. Insight, benefit, reason to believe have never been so easy to derive.
Once the product is on the market, we use behavioral and feedback data to measure how well the fulfillment of needs works in the real market and learn for the next development.
Analyze the needs and contexts that drive the Experience
Develop the most satisfying offer
Communicate and sell the solution
Sales & Service
Measure and analyze customer behavior and feedback
77 Human Needs System Cards
discover our shop with the 77 human needs system cards