DE3P supports innovation holistically. We bundle our activities into three essential clusters: 



Understanding is the beginning. What drives customer behavior? How is the experience of our product and the products of our competitors? What do customers need in the future? Where is an unspotted USP for differentiation?

At DE3P we combine qualitative and quantitative research to find answers to change the game. With the 77 Human Needs system, we use a proven methodology to analyze customer needs, behavior and experience, carry out competitive benchmarks and identify future trends. If you prefer to utilize your own methodology we support you with our of 25 years of experience. We scale cross-country research projects by our broad international facilitator network for you to be able to act in worldwide markets.


Research methods we use:

In-depth interview, service safari, customer journey mapping, field observation, emotional laddering, focus group, cultural probes, in-home visits, basic human needs matrix, customer UX test, expert UX evaluation, online surveys, quantitative driver models, LISREL models, experience KPI surveys, competitive benchmark evaluation, trend map, future scenario technique – ask for more.



DE3P supports your strategic decisions based on valid insights. 

Our strategic framework is built by four pillars: relevant customer needs, current customer experience, competitors’ activities and future trends. With this knowledge, we derive brand and product positioning, product and service portfolios, target pictures and USP definitions. And because you cannot manage what you cannot measure, DE3P develops KPI to monitor the fulfillment and success of your strategy.



Research is wasted without strategy and strategy is powerless without change. 

Our 77 Human Needs methodology is embedded in a Design Thinking process supported by agile development methods. The chances for success rise if the innovation can grow in a lean start up environment. DE3P provides you with the necessary skills and support to realize quick wins in your projects. We enable your organization to live a customer orientated innovation culture to generate a sustainable change.